Bachelor of Science in Entertainment and Media Business

This program is no longer accepting new students and/or re-entering students into the program.
Delivery Method: Online and On-Ground Modality
Campus: Madison Campus Only

The purpose of the Entertainment & Media Business program is to prepare students for marketing, management, social media, public relations and production careers in the entertainment/media industry.  Entertainment and media business is the collision of social media, music, video, film, entrepreneurship, event management, gaming, sports, the Internet and genres that have only been imagined.  It is the business of sound and vision and how to make a living working with your passion. As Andy Warhol famously stated “Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art.” The EMB program is your next step to becoming a well-rounded, appealing candidate for a sought-after career in the entertainment and media industry. Students entering this program can expect to learn key components and skill sets related to social media, advertising, event/project management, public relations and business administration within arts and entertainment, surveying the development, marketing, management, and distribution of media and entertainment in the recording, video, film, and new media sectors. Students also examine industry-wide technologies, platforms and trends, preparing them for careers in the entertainment and media industry. The program also offers instruction in essential general business skills, including written communications, statistics, accounting and entrepreneurship.  We have a philosophy of teaching both traditional and unconventional techniques to succeed in business… And have fun doing it!  In addition to attendance in all courses, students will be required to complete out-of-class assignments. These assignments include but are not limited to reading, exercises and problem solving, projects, research, papers, and presentations. A student can anticipate out-of-class activities that equal about two (2) hours for every one (1) hour of lecture.  Upon successful completion of the program (see graduation requirements section of the catalog), students could seek or obtain entrylevel employment in an entertainment and media related field.

Program Outcomes:

Upon successful completion of this program, graduates should be able to:

  1. Demonstrate key components and skills sets related to social media, advertising, event planning.
  2. Apply essential general business skills related to project management, public relations and business administration within arts and entertainment.
  3. Explain industry-wide technology platforms and trends the entertainment and media industry.
  4. Apply concise verbal and written communication as it pertains to clients and collaborators.

Course Code

Course Title

Contact Hours

Semester
Credit
Hours 

 

Concentration Requirements

 

 

BU326

Project Development

60

3.0

BU330

Principles of Entrepreneurship

60

3.0

BU410

Digital Distribution, E-Commerce & Merchandising

60

3.0

BU412

Social Media & Web Strategies

60

3.0

BU432

Advanced Digital Marketing

60

3.0

BU441

Capstone

60

3.0

IM325

SEO & Analytics

60

3.0

MK335

Publicity & Promotion

120

6.0

MM305

Contemporary Topics in Management and Marketing

120

6.0

MM320

Event Management & Promotion

60

3.0

Transfer Credit

Transfer in 45 semester credit hours in a media or entertainment concentration

0

45.0

 

Total

720

81.0

 

General Education Requirements

 

 

 

 

 

 

AC320

Financial Accounting

60

3.0

HU315

Role of Mass Communications in Culture and Politics

60

3.0

HU325

Art in the Community

60

3.0

HU402

Writing Across Genres

60

3.0

HU410

Applied Ethics

60

3.0

MA320

Data Analysis for Decisions

60

3.0

MA401

Environmental Science - Sustainability

60

3.0

SO404

Introduction to Social Psychology

60

3.0

Transfer Credit

Transfer in 15 semester credit hours in a media or entertainment concentration

0

15.0

 

Total

480

39.0

 

Grand Total

1,200

120.0

Gainful Employment Disclosure