Bachelor of Science in Business in Media

This program is no longer accepting new students and/or re-entering students into the program.
Delivery Method: On-Ground Modality
Campus: Minneapolis Only

Business in Media is a four-semester bachelor program designed to prepare students for employment in the fields of management and administration. Target careers include advertising, promotions, marketing managers, logisticians, marketing research, public relations, purchasing managers, venue managers, and project managers. These positions can be found at design firms, advertising agencies, new media web development companies, professional sports teams, the publication departments of larger corporations, talent agencies, marketing firms, non-profit organizations, public  agencies, and among independent contractors serving these businesses.  Students in the Business in Media Program develop a solid grounding in business including product development, sales and negotiations, marketing and promotions, and management. Students will also have the opportunity to enhance their skills in one of the following areas; Audio & Recording Arts, Graphic and Web Design, or Animation and Game Design. For production work, students use a variety of hardware, including computers and graphic tablets, digital cameras, and studio lighting equipment. In addition to attendance in all courses, students will be required to complete out-of-class assignments. These assignments include but are not limited to reading, exercises and problem solving, projects, research, papers, and presentations. A student can anticipate out-of-class activities that equal about two (2) hours for every one (1) hour of lecture. Upon successful completion of the program (see graduation requirements section of the catalog), students could seek or obtain entry-level employment in a media related field.

Program Outcomes:
Upon successful completion of this program, graduates should be able to:

  1. Build repertoires of leadership skills and influence tactics, to expand personal spheres of influence
  2. Identify the marketing function and describe the concepts and processes involved in designing product strategy, promotional strategy, distribution strategy, and pricing strategy
  3. Differentiate the many ways in which entrepreneurship manifests itself, including start-up contexts, corporate contexts, social contexts, public sector contexts, and the legalities of the business ownership such as sole proprietorship, partnership, and corporation.
  4. Discuss the ethical issues inherent in the rapid changes in business, including information technology and environmental degradation. 

Course Code

Course Title

Contact Hours

Semester
Credit
Hours

 

All Concentration Requirements

 

 

BU316

Entrepreneurship

45

3.0

BU317/p>

Business Ethics

45

2.0

BU318

Digital Distribution

45

3.0

BU322

Social Media and Marketing

30

2.0

BU323

Organizational Management

45

3.0

BU324

Leadership

45

3.0

BU413

Sales and the Art of Negotiation

30

2.0

BU416

Information Management

30

2.0

BU422

Advertising and Promotions

60

4.0

BU423

Business Finance

45

3.0

Transfer Credit

Transfer in 39 semester credit hours in a film or media concentration

0

39.0

 

Total

420

66.0

 

Concentration Requirements – Graphic & Web Design

 

BU315

Illustration

75

4.0

BU328

Advanced Design

75

4.0

BU417

Group Dynamics

75

4.0

BU418

Research and Design

75

4.0

BU420

Visual Communication Applications

75

4.0

BU424

Team Development

75

4.0

 

Total

450

24.0

Concentration Requirements – Animation & Game Design

BU314

Scripting for Games

75

4.0

BU329

Game Development I

75

4.0

BU417

Group Dynamics

75

4.0

BU419

Game Development II

75

4.0

BU424

Team Development

75

4.0

BU425

Game Development III

75

4.0

 

Total

450

24.0

Concentration Requirements – Audio & Recordin g Arts

BU319

Advanced Engineering Concepts

75

4.0

BU327

Entertainment Business and Communication

60

4.0

BU414

Mastering

75

4.0

BU421

Advanced Content Creation

75

4.0

 

Total

285

16.0

 

 

 

 

 

General Education Requirements

 

 

BU417

Group Dynamics

75

4.0

BU424

Team Development

75

4.0

EN314

Contemporary Literature

45

3.0

MA317

Statistics

45

3.0

PS325

Social Psychology

45

3.0

Transfer Credit

Transfer in 21 semester credit hours in a general education

0

21.0

 

Total

285

38.0

 

Grand Total

990-
1,005

120.0–128.0

Students must complete the “All Concentration” courses, along with one of the “Concentration” requirements and “General Education Requirements to be considered a graduate of the program.

Gainful Employment Disclosure