Associate of Occupational Science in Digital Marketing and Media

This program is no longer accepting new students and/or re-entering students into the program.
Delivery Method: On-Ground Modality Online
Campus: Minneapolis Campus Only

Digital Marketing and Media is a four semester online program. The Digital Marketing and Media program focuses on marketing in the modern day. The program includes search engine optimization, copywriting, analyzing marketing metrics, website design, and marketing in the age of smart phones.  This program is designed to educate new marketing professionals and update previous marketing experts who learned the craft in a more traditional marketing sense.  It will highlight marketing to a target audience, getting a response via email blasts and social media, which areas of marketing are best left to traditional methods, as well as the roles and the positions involved in creating and tracking a marketing campaign. In addition, an online provides greater accessibility to students who live far from the physical campus, and who may have transportation concerns.  In addition to attendance in all courses, students will be required to complete out-of-class assignments. These assignments include but are not limited to reading, exercises and problem solving, projects, research, papers, and presentations. A student can anticipate out-of-class activities that equal about two (2) hours for every one (1) hour of lecture.  Upon successful completion of the program (see graduation requirements section of the catalog), students could seek or obtain entry-level employment in digital marketing and media related positions.

Program Outcomes:

Upon successful completion of this program, graduates should be able to:

  1. Discuss marketing opportunities and platforms relevant to the internet as well as techniques used to complement online marketing with off-line components
  2. Understand and utilize search engine optimization to organically create awareness and relevance to client websites
  3. Effectively write engaging content as well as design intriguing web platforms that will capture the attention of website users
  4. Identify trends pertaining to the use of mobile devices that create marketing opportunities to reach mobile users

Course Code

Course Title

Contact Hours

Semester
Credit
Hours

 

Concentration Requirements

 

 

AR115-O

Video Production

75

3.0

DG115-O

Marketing Digital vs. Traditional

75

4.0

DG120-O

Blogging

80

4.0

DG121-O

Search Engine Optimization (SEO) and Internet Copywriting

75

4.0

DG211-O

Internet Advertising

80

3.0

DG212-O

Dashboard, Analytics and Metrics

80

4.0

DG220-O

Social Media Policy

52.5

3.0

DG221-O

Online Marketing/Campaign Management

80

4.0

DG222-O

Database Management

52.5

3.0

DG223-O

Mobile Marketing

80

4.0

WA150-O

Web I: HTML and CSS

60

3.0

WA200-O

Web II: HTML and CSS

60

3.0

WA215-O

Interfaces and Experiences

52.5

3.0

 

Total

902.5

45

 

General Education Requirements

 

 

HU113-O

Introduction to College Writing and Research

45

3.0

HU122-O

Literature: Genre Study

45

3.0

HU125-O

Speech Communications

45

3.0

MA204-O

College Math

30

2.0

MA299-O

Probability and Statistics

45

3.0

MS114-O

Media & Society

45

3.0

SO115-O

Introduction to Sociology

45

3.0

 

Total

300

20

 

Grand Total

1202.5

65

Gainful Employment Disclosure