Associate of Occupational Science in Digital Art & Design

This program is no longer accepting new students and/or re-entering students into the program.
Delivery Method: Online and On-Ground Modality
Campus: Madison Campus Only

Digital Art & Design is a four-semester program designed to prepare students for entry-level employment in the fields of graphic design, web design and new media design. Target careers include graphic designer, illustrator, production artist, web designer and new media designer. These positions can be found at design firms, advertising agencies, new media/web development companies, the publications departments of larger corporations and public agencies, and among independent contractors serving these businesses.  Students in the Digital Art & Design program develop a solid grounding in design principles covering drawing, layout, color, and typography. Students apply these principles using a suite of industry‑standard software applications, including Adobe Photoshop®, Adobe Illustrator®, Adobe Dreamweaver®, and Adobe InDesign®. Program coursework includes classes in web design, print layout, information design, motion graphics, media theory and history, design work flows, and portfolio development, while non-technical classes cover essential concepts of written communication, media law and career management.  Students use a variety of hardware, including graphics tablets, digital cameras, studio lighting equipment, web servers, color printers and scanners. Instructors are selected for their industry experience as well as their teaching skills, and students will have opportunities to take field trips, attend industry meetings and meet guest speakers who are practicing designers.  In addition to attendance in all courses, students will be required to complete out-of-class assignments. These assignments include but are not limited to reading, exercises and problem solving, projects, research, papers, and presentations. A student can anticipate out-of-class activities that equal about two (2) hours for every one (1) hour of lecture.  Upon successful completion of the program (see graduation requirements section of the catalog), students could seek or obtain entry-level employment in a digital art and design related field.

Program Outcomes:
Upon successful completion of this program, graduates should be able to:  

  1. Demonstrate graphic design tool skills using industry standard software.
  2. Utilize the fundamental elements of design such as line, tone, color, form and typography.
  3. Categorize different types of audiences a graphic designer may interact with including differing demographics.
  4. Identify the syntax and rules of HTML, CSS and other industry standard web development tools.
  5. Apply concise verbal and written communication as it pertains to clients and collaborators. 

Course Code

Course Title

Contact Hours

Semester
Credit
Hours

 

Concentration Requirements

 

 

DM150

Digital Image

60

3.0

DM200

The Design Process

60

3.0

GA150

Design I: Introduction to Design

60

3.0

GA180

Principles of Drawing

60

3.0

GA200

Design II: Layout and Typography

60

3.0

GA300

Design III: Information Design

60

3.0

GA400

Design IV: Application of Design

60

3.0

GA410

Portfolio & Presentation

60

3.0

GA415

Portfolio Development

60

3.0

MG130

Motion Graphics

60

3.0

MG135

Computer Graphics III

60

3.0

PE300

Production Environment: Print

60

3.0

PE400

Production Environment: Display

60

3.0

WA150

Web I: HTML and CSS

60

3.0

WA200

Web II: Dynamic Web Pages

60

3.0

WA300

Web III: Applications

60

3.0

 

Total

960

48.0

 

General Education Requirements

 

 

EL123

Essentials of Entertainment Law

60

3.0

HU113

Introduction to College Writing and Research

60

3.0

MS114

Media & Society

60

3.0

SO141

Managing Your Career

60

3.0

 

Total

240

12.0

 

Grand Total

1,200

60.0

Gainful Employment Disclosure