Associate of Applied Science in Entertainment and Media Business

This program is no longer accepting new students and/or re-entering students into the program.
Delivery Method: Online and On-Ground Modality
Campus: Madison Campus Only

The purpose of the Entertainment & Media Business program is to prepare students for management, marketing, social media, advertising, sales, and administration positions within entertainment, arts, and recreational enterprises.    The program provides students with a foundational understanding of media production and business as a prerequisite to the Entertainment & Media Business baccalaureate degree completion program. Students will study core business topics such as marketing, finance, economics, and ethics. They’ll also receive specialized training in the entertainment and media industry. Students will develop, market, manage, and distribute media and entertainment in the recording, video and film, and new media sectors.  The faculty is experienced in artist management, product development, and entertainment business. Relationships and connections built with them as a student will prove invaluable. Throughout the program students will learn how media and entertainment professionals communicate, collaborate, and do business with each other. Our goal is to equip students with a skill set that will allow them to acquire positions within the entertainment industry, as well as instill the essential entrepreneurial insight to continually develop and monetize their careers. In addition to attendance in all courses, students will be required to complete out-of-class assignments. These assignments include but are not limited to reading, exercises and problem solving, projects, research, papers, and presentations. A student can anticipate out-of-class activities that equal about two (2) hours for every one (1) hour of lecture.  Upon successful completion of the program (see graduation requirements section of the catalog), students could seek or obtain entry-level employment in entertainment and media business related positions.

Program Outcomes:

Upon successful completion of this program, graduates should be able to:

  1. Identify issues pertaining to the internet and its relationship to the entertainment industry.
  2. Distinguish the importance of management, identifying vital management roles in the entertainment industry.
  3. Compare entertainment related brands and distinguish strategies used by different types of companies within the industry.
  4. Develop event production objectives including venue, scheduling, staffing and collaborate with event related professionals.
  5. Apply concise verbal and written communication as it pertains to clients and collaborators. 

Course Code

Course Title

Contact Hours

Quarter
Credit
Hours

 

All Concentration Requirements

 

 

DE110

Editing & Production

60

3.0

EB101

Intro to the Entertainment Industry

60

3.0

EB200

Intro to Business

60

3.0

EB202

Entertainment Business II: Business and Brands

60

3.0

EB204

Entertainment Industry Forum

60

3.0

EB205

Event Management

60

3.0

EB206

Case Studies in Entertainment & Media

60

3.0

GM124

Visual Story Telling

60

3.0

MB131

Music Business

60

3.0

SO141

Managing Your Career

60

3.0

 

Total

600

30.0

Program Electives

 

Elective 1

60

3.0

 

Elective 2

60

3.0

 

Elective 3

60

3.0

 

Total

180

9.0

General Education Requirements

EL123

Essentials of Entertainment Law

60

3.0

HU113

Introduction to College Writing and Research

60

3.0

HU125

Speech Communications

60

3.0

HU135

Film & Video History

60

3.0

MA203

Technical Math

60

3.0

MS114

Media & Society

60

3.0

SO102

Intro to Psychology

60

3.0

 

Total

420

21.0

 

Grand Total

1,200

60.0

Students must complete the “All Concentration” courses, along with one of the “Concentration” or “Elective” requirements and “General Education Requirements to be considered a graduate of the program.

Electives Where denoted in the program outline, students will be advised by the Program Chair and/or Academic Dean as to the appropriate course to meet the needs of their program. Students will choose three (3) electives to complete their curriculum. The student may choose from the list below or opt for a program specific concentration that is listed above:

Course Code

Course Name

Semester Credits

 

Course Code

Course Name

Semester Credits

DM150

Digital Image

3

MH140

History of Contemporary Music

3

DE120

Editing II

3

RT110

Digital Audio Workstations I

3

GM111

Adobe Tools

3

RT120

Digital Audio Workstations II

3

GM113

3D Animation

3

RT230

Digital Audio
Workstations III

3

GM212

Art & Color Theory

3

VP120

Camera Techniques and Production

3

HU124

World Music

3

 

 

 

 

Gainful Employment Disclosure